Dec 13th, 2006
How entertaining
Every now and again someone sends me a link to something at AAL. The site has its moments every now and again, but I don’t really have time to check it out every day so I tend to rely on kind souls out there who send me a link when there’s something interesting happening. Long story short (this isn’t even related to AAL), in reading some articles I noticed mention of a lot of other ‘theme park’ sites, which all seem to be adopting the “Entertainment” monicker.
About three years ago I adopted the name Total Thrills Entertainment as a parent of sorts for the newly created Roller-Coaster.com.au. The intention was basically to have Roller-Coaster.com.au as the main online presence, and Total Thrills would be the name given to other related ventures such as print media (calendars, magazines etc.). This way the existing strong Total Thrills brand could be morphed into something different. This idea soon died because ultimately it makes more sense to concentrate on strengthening one brand when it’s in its infancy as Roller-Coaster.com.au was at this stage.
I find it funny that this naming has been so universally adopted. The difference was when I chose to use that name, it was really about creating a new image for a well-established brand it so that users weren’t confused by the change. I know it’s all about trying to impress people enough to make them join the site so they’ll play their little game (Super Professional Coaster Site Madness 3000 is out now by Milton-Bradley; buy the deluxe edition and get the bonus E-Z-Fun Press Release-o-Matic Printer Kit). Here I was thinking that reputable and high-quality content was what drove people to sites. I really do have a lot to learn.